Facebook pixel is a code that you add to your website to track your ads performance on Facebook.
In this article we will cover:
How to Add Pixel Code manually to your website
Let's see how to add pixel manually to your website
Go to your business.facebook.com, & click on the events manager
Go to the Facebook pixel section & click on get started. Add pixel name and give your website address (optional)
Select manually add pixel code to website
Copy the Facebook pixel code
Go to your admin dashboard>settings>App Integrations>Code Snippet.
Paste the code snippet in & click Update
Now go to your admin dashboard>website>sitebuilder
Open your website for eg: y2k-kid.learnyst.com in incognito window. Right click and choose inspect (Ctrl+Shift+i). Press Ctrl+F to see your pixel
After adding code in website, enter the URL of website in your facebook pixel and click Send Test Traffic to make sure that your pixel working properly.
If your status is Active, the code is installed correctly.
In the next article we will see how to track events such as purchase or signups using this facebook pixel.