You have created a wonderful course in your academy(like below). Now, you have decided to use google ads to reach students & make a sale.

Lets see how to track students who made course purchase after seeing your ad.

In this article we will cover 2 things.
1. How to Create a Conversion Tracker Code
2. How to paste it in your dashboard.

This article will be long. Please be with me till the end. I promise, at the end, you will be able to track your ads effectiveness. Lets get started.

How to Create a Conversion Tracker Code

  1. Sign in to your Google Ad Account. Go to ads.google.com

In the upper right corner, click on tools icon, and under “Measurement”, click Conversions.

Click the plus button

Click on website

Next to “category” select a description for your conversion action.

In my case, I want to track students who purchase my course. So, my category will be Purchase. You can choose any relevant option.

Next to “Conversion Name”, enter a name for the conversion you like to track. In my case, I will give: React Course Purchase. ( I sell React courses)

Note: You can't give same name to category & conversion name.

Next to “Value”, select how to track the value of each conversion

Select Option 3. (see image below)

Count lets you define & track your conversion. To track course purchases, choose Every option. If one student buys 2 courses after clicking your ad, the count will be 2.

Choose One option if you want to track signups or unique purchases. So if one student buys 2 courses after clicking your ad, only the 1st purchase will be counted.

Click through conversion window tells you the length of time you want to track the conversion. ex: Person may click the ad 3 days ago, and signed up today!

You can give the click through window from 1-90 days. By default, it will be 30 days.

Click view through conversion window tells you the maximum time, after person views your ad that you want to count view-through conversion.

Click Include in conversions: This setting lets you decide whether or not to include data for this conversion action in your conversion reporting column.

Once done, click create and continue.

How to paste it in your dashboard

The next step is to install the tag. Here are the steps.

Select install the tag yourself option as shown above

Your code will have 2 parts.

  • Global Site Tag: To be pasted in all the pages of your website
  • Event Snippet: To be pasted in specific pages of your website (ex: Thank you page)

If your site is totally new & you haven't added google analytics in your site, just proceed. Copy the global site tag code.

Go to your admin dashboard>marketing>App Integrations>Code Snippet.

Select Add Script in the Code Snippet

Now go to your Site Footer Code> Paste Global Code

Next, copy the event snippet code

Go to code snippet & select order tracking code and paste it. (If you are tracking course purchases) and save it.

And That is it. So, now you will be able to track the course purchase when a student clicks your ad.

So with this article, you have learnt how to track students who made course purchase using google ads.


Congratulations! Now, go ahead and make the sale. Looking forward to hear your success story.

Want to create an event on Facebook? Check: How to setup event tracking using Facebook Pixel

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