You have created a wonderful course in your academy(like below). Now, you have decided to use google ads to reach students & make a sale.

Lets see how to track students who made course purchase after seeing your ad.

In this article we will cover 2 things.
1. How to Create a Conversion Tracker Code
2. How to paste it in your dashboard.

This article will be long. Please be with me till the end. I promise, at the end, you will be able to track your ads effectiveness. Lets get started.

How to Create a Conversion Tracker Code

  1. Sign in to your Google Ad Account. Go to

In the upper right corner, click on tools icon, and under “Measurement”, click Conversions.

Click the plus button

Click on website

Next to “category” select a description for your conversion action.

In my case, I want to track students who purchase my course. So, my category will be Purchase. You can choose any relevant option.

Next to “Conversion Name”, enter a name for the conversion you like to track. In my case, I will give: React Course Purchase.

Note: You can't give same name to category & conversion name.

Next to “Value”, select how to track the value of each conversion

Value tells google how much an event like a purchase click is worth. In my case, a purchase is worth INR 5000, the course price. So, I have given the course price.

In case, you are tracking a signup or if you don't want to assign a value to your event, you can select Option 3. (see image below)

Count lets you define & track your conversion. In my case, I will track the first time student registrations before they make purchase. That will be my conversion.

Suppose, you have many courses & wants to track all the purchases made by a student in different times, you can choose Every as the option.

Click through conversion window tells you the length of time you want to track the conversion. ex: Person may click the ad 3 days ago, and signed up today!

You can give the click through window from 1-90 days. By default, it will be 30 days.

Click view through conversion window tells you the maximum time, after person views your ad that you want to count view-through conversion.

Click Include in conversions: This setting lets you decide whether or not to include data for this conversion action in your conversion reporting column.

Once done, click create and continue.

How to paste it in your dashboard

The next step is to install the tag. Here are the steps.

Select install the tag yourself option as shown above

Next you will get 3 options:
Choose the first option, if your site is totally new & you haven't added google analytics in your site. This is the option I will take.

Choose 2nd option, if you have added google analytics in your site.
Choose 3rd option, if you have already pasted the google tag for the 2nd time.

Based on which option you select, you will get a code. Please copy the code and paste it in the admin dasboard> app integrations>code snippet.

Since, i select option 1, this is the code i will get. Now, I will paste in my admin dashboard.

Go to your admin dashboard>settings>App Integrations>Code Snippet.

Paste the code snippet in & click Update

Now go to your admin dashboard>website>sitebuilder

Open your website for eg: in incognito window. Right click and choose inspect (Ctrl+Shift+i). Press Ctrl+F to see your code

So with this article, you have learnt how to track students who made course purchase using google ads.
Congratulations! Now, go ahead and make the sale. Looking forward to hear your success story.

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