Ever wanted to know what your students really want? What are their desires?
Do they desire to get a 90+ score in math? or Do they want to get placed in a top IT firm?
Every student is different. Every niche is different. But despite having different needs, it is possible to find common patterns among your students.
The successful course creators are ones who capture these patterns and fine-tune their course marketing based on their student interest.
The latest Custom fields: aka Profile Builder (previously) can help you do just that.
You can create an accurate student profile and use it to get into their minds.
This is important because, when you know what their fears and dreams are, you will be able to market the right solution (ie: your course) for their needs.
In this post, let's see what has changed in the custom fields, how to access it, and how to create specific fields.
Related Post: How to Download Student Reports From Dashboard
Custom Fields is the New Version
Currently, profile builder aka custom fields is under the Users section.
You can now, create your learner's profile, within the custom fields. Full Name, Email, Mobile, Country are the default fields given to you.
If you don't like what you see, you can always delete or create a new field. Let us see how to do that in the next section.
Related Post: How to Download Learner Data Using Filters
How to Change or Delete The Existing Fields
Simply click on a field like for e.g. Full name.
Within this screen make the required changes. For e.g. Change the field name from Full Name to Student Name and select the is field mandatory option.
Click update to update the changes.
To delete these changes, select the Delete Field Option instead. For e.g. I am deleting the Place field.
In the next section, let us see how to add existing and new custom fields to your student profile.
Related Post: How to merge learner data using VLookup
How To Add Existing Fields In Your Student Profile
You can add existing custom fields from the left-hand side of your screen.
So, fields like full name, email id, mobile number, country are the existing fields.
You can always reposition the fields by clicking this symbol and dragging them.
You can't change the field type of the existing fields.
So, if you want to be able to change the field types suiting your needs, you should use custom fields.
How To New Custom Fields In Your Student Profile
To create a new custom field, click on the custom field button on the right side.
For e.g. Let us say I sell programming courses, I want to know why students it.
- Is it to get a job?
- Or passing an exam?
To know this, I create a custom field called student goal. And I can choose any of the 4 data types.
Here are the 4 field types
- Text: Student will write something like " I want this course for getting a job"
- Dropdown: Student can pick options from a drop-down
- Date: A date field will appear
- Radio: Student will choose an answer like "yes" or "no"
For this example, I am picking the dropdown option. To add options, use the add option on the right side
Give students the options and click the create new custom field option
Give a suitable placeholder ( the text that will tell your students what this field is about)
Select Is Field mandatory and clicks on Create New Custom Field
You can go a step further in collecting data by adding child elements.
For e.g. If I want to know which engineering stream students are most likely to buy my course, I can create a child element like this.
Make Your Profile Builder Mandatory
After you are done creating all the fields, you can set up the maximum number of times, your students can skip your profile builder question.
Mandating this will allow only serious students to stick with your course.
This means, the next time you market your courses to these students, they are most likely to buy it.
With this new profile builder, you categorize your students & send targeted messages to them. You can download the learner details from the report section
So, now go ahead and create learners' profiles and use them for marketing purposes. Expand your student's base and grow online by teaching.
For more resources on marketing check the below resources