Views Click and Click Rate for a CTA

Engagement metrics are crucial for understanding how users interact with your Call-to-Action (CTA) elements

The three primary metrics that provide insights into user engagement are:

1. Views
2. Clicks
3. Click Rate

Views:

Views indicate the number of times the CTA has been displayed to users across various platforms, such as website pages, videos, or advertisements. This metric helps in understanding the visibility and reach of your CTA.

Clicks:

Clicks represent the number of times users have actively interacted with the CTA. This could include actions like clicking a CTA button or interacting with a CTA popup. Clicks provide a direct measure of user interest and engagement with your content.

Click Rate is a percentage metric that measures the ratio of users who clicked on the CTA to the total number of users who viewed it.

By analyzing Views, Clicks, and Click Rate, admins can gain valuable insights into user engagement with their CTAs.