Track Events with the Facebook Pixel and google on Your Learnyst Website

When a learner makes a course purchase or clicks on the signup button, the Facebook Pixel will track these actions, which are called Events.

1. Access the Event Setup Tool 

2. Tracking Purchase Event
3. Tracking Sign up Event

Access the Event Setup Tool

• Go to the Events Manager of your Facebook Meta Pixel account.
  
  
• Select Data Sources.
• Click on Settings and choose Open Event Setup Tool.
  
  

Tracking Purchase Event

• Enter your learner website URL

  Example: https://your-school.learnyst.com/learn

• Click the Add Events button
  

• Your learner site academy will open with the Meta event setup popup.

• Open any product checkout page on your learner website and complete a test purchase

  

• Once the payment is successful, Click Track a URL
  
  

• In the URL condition field, Remove all parameters except: UserPaymentSuccess=true
  
  

• Click Select an Event

• Choose Purchase

  

• Click Change if you want to customize tracked values
  

   

• Select the required values to track

  

• Click Confirm
  
  

   

• Then click the Done button
  
  

• Then click the Finish Setup button
  

• Then click the Finish button
  

   

• Your purchase tracking event is now configured.

 Track Sign-Up Events Step 4: Add Signup Tracking Code

• Go to Marketing → Integration

• Select Code Snippet
  
  

• Click Signup Tracking Code

• Paste the following code: 
  
  <script>
    window.dataLayer = window.dataLayer || [];
  
    function trackSignupEvent(email) {
      dataLayer.push({
        'event': 'signup',
        'user_email': email
      });
    }
  </script>
  
  

• Save the changes.

• Now, go to your Meta Pixel Account

• Navigate to: Connect Data → Datasets → My Facebook Pixel

• Select Test Events

• Click Test Event
  
  

• Now sign up as a learner on your academy website.

• You can verify whether the signup event is being tracked successfully in the Meta Pixel dashboard.