Set up Meta Pixel to Your Learnyst Website for event Tracking and conversions

Meta Pixel allows you to track website visitors' actions and conversions, enabling you to analyze the effectiveness of your marketing campaigns and optimize them for better performance.

1. Sign in and create a pixel.
2. Add the Pixel code to your Learnyst Website
3. Enable automatic advanced settings and test tracking events

Create a Facebook Business Manager Account and install a Pixel

• Go to Meta business.
• If you haven't already, create a Facebook Business Manager account.
• Navigate to the Events Manager section.
  
  
• Click on Connect Data Sources and Select Web. Set a name for your data source.
• Click on Set up Meta Pixel.
  
  
• Click Install Code Manually.
  
  
• Copy the meta Pixel code provided.
  
  

Add the Pixel Code to Your Learnyst Website

• Navigate to Marketing > Integrations on your Admin dashboard. 
  
  
• Click on Code Snippets.
  
  
• Within the Site Footer Code section, paste the Facebook Pixel code you copied earlier.
• Check the Enable in Classroom option and Save Changes.
  
  

Enable Automatic Advanced Matching and Test Events:

• Return to the Facebook Events Manager
• Under Automatic Advanced Matching, toggle the switch to Turn on Automatic Advanced Matching and click continue.
  
  
• Next, Click on Test Events and select the marketing channel as Website.
  
  
• Enter the URL of your learner's website (e.g https://my-website.learnyst.com/learn)
  
  
• Click Open Website and the events that happen on your website will be tracked by the meta pixel.