Overview of a CTA

A Call-to-Action (CTA) is a crucial marketing element designed to encourage users to take a specific action on your website. It can be forms, buttons, etc.

The primary purpose of a CTA is to guide users towards a desired outcome, whether it's generating leads, increasing conversions, or driving more engagement with your product

On Learnyst, there are several types of CTAs:

1. Pop-Up Box CTA
2. Embedded Button CTA
3. Sticky Banner CTA 
4. Slide-In CTA

Pop Up Box CTA:

This CTA appears as a pop-up box in the center of the screen. It typically consists of a form that users can fill out to register for a webinar, sign up for a newsletter, or perform other desired actions

Embedded Button CTA:

In the website builder, you can link a button to a CTA. When clicked, this button will trigger the CTA to pop up, allowing users to take the desired action.

Sticky Banner CTA:

A sticky banner CTA appears at the top of the website and remains visible even as the user scrolls down the page.

Slide-In CTA:

This CTA slides onto the bottom-right corner of the page as a card. It can be an effective way to grab users' attention without being overly intrusive