Set Up Google Ads to Track Student Course Purchases

How to create a conversion tracking code

• Sign in to your Google Ads account at ads.google.com.
• Navigate to Goals > Conversions.
• Click on New Conversion Action.
  
  
• Select Website as the conversion source.
  
  
• Under Category, choose a description for your conversion action (e.g., "Purchase").
• In the Conversion Name field, enter a descriptive name for the conversion you want to track. (Eg. JEE Mains Course Purchase) 
• For Value, select option 3 to track the value of each conversion.
  
  
• Under Count, choose Every to track all course purchases, or One to track only unique purchases.
  
  
• Set the Click-through Conversion Window to the desired length of time (e.g., 30 days) to track conversions after someone clicks your ad.
  
  
• Optionally, set the View-through Conversion Window to track conversions after someone views your ad.
  
  
• Check the Include in Conversions box to include this conversion action in your reporting.
• Click on Create and Continue.

Implementing the Conversion Tracking Code on your Website:

• Select the Install the Tag Yourself option
• Copy the provided Global Site Tag code.
• In your website's admin dashboard, go to Marketing > Integrations > Code Snippets.
  
  
• Go to Site Body Code and paste the Global Site Tag code that we had previously copied.
  
  
• Copy the Event Snippet code from the Google Ads manager
• In the Code Snippet section, select Order Tracking Code and paste the Event Snippet code (for tracking course purchases).
• Click Save Changes.